Kingdom Sneaker: A New Era of Luxury Footwear

Revolutionizing Sneaker Design with Innovative Magnetized Strap

The Kingdom Sneaker, designed by Paul Meeuwsen, Ross Meeuwsen, and Greg Harris, is inspired by their love and passion for heritage sneaker culture that began in the late 80s. The brand's journey, fueled by the re-release of vintage models and the formation of Sneaker Freaker magazine in Melbourne, led to the creation of a unique and innovative sneaker design.

The Kingdom Sneaker's unique properties lie in its focus on innovation and design. The brand's new approach to footwear closure is evident in the magnetized strap, a feature that sets it apart from traditional sneakers. The brand's dedication to creating collectible and individual pieces is reflected in every aspect of the design, making each pair a unique experience.

The sneakers are made from premium leather and feature a rare earth magnetized strap, a testament to the brand's commitment to quality and innovation. The packaging measures 375 x 277 x 157mm, reflecting the brand's attention to detail and commitment to creating a memorable unboxing experience for the customer.

The magnetic strap offers a unique interaction, fitting exactly to the last of the foot. Unlike traditional velcro, which needs to be opened and closed multiple times, the magnetic strap finds its natural position and magnetizes, providing a seamless and comfortable fit.

The Kingdom Sneaker project took 2-4 years from partnership to production. The research around molding and constructing the footwear was a new adventure for the team of trained graphic designers. The challenge was to create a truly limited edition brand, and the team triumphed to produce footwear that stands as a testament to their inspiration and love of design.

The Kingdom Sneaker was awarded Silver in A' Footwear, Shoes and Boots Design Award in 2017. The award is a testament to the brand's outstanding expertise and innovation, and its commitment to creating designs that inspire positive feelings, amazement, and wonder.